Pāla'ela'e Collective | Hawaiian Affirmation Apparel

Affirmation apparel rooted in culture. Made with meaning.

Embroidered Pua Kukui shirt dress in tan with kukui flower embroidery

Woman in olive Pālaʻelaʻe tee and red pāpale hat, smiling

Wear your affirmation.

Apparel rooted in ʻōlelo Hawaiʻi, native plants, and the stories that ground us.

Shop the Collection

Featured products

Embroidered Pua Kukui Māmā

Embroidered Pua Kukui Māmā

Regular price $35.00 USD

Regular price Sale price $35.00 USD
Embroidered Pua Kukui Tshirt Dress

Embroidered Pua Kukui Tshirt Dress

Regular price $50.00 USD

Regular price Sale price $50.00 USD
Embroidered Pua Kukui Tūtū

Embroidered Pua Kukui Tūtū

Regular price $35.00 USD

Regular price Sale price $35.00 USD
Embroidered Pua Kukui ‘Anakē

Embroidered Pua Kukui ‘Anakē

Regular price $35.00 USD

Regular price Sale price $35.00 USD
Ka Mālie Collection | Auliʻi Dress

Sold out

Ka Mālie Collection | Auliʻi Dress

Regular price $60.00 USD

Regular price Sale price $60.00 USD

Sold out
Ka Mālie Collection | Ho'omaha 2pc Set

Sold out

Ka Mālie Collection | Ho'omaha 2pc Set

Regular price $60.00 USD

Regular price Sale price $60.00 USD

Sold out
Ka Mālie Collection | Ho'omana Tank

Ka Mālie Collection | Ho'omana Tank

Regular price $35.00 USD

Regular price Sale price $35.00 USD
Ka Mālie Collection | Ho'onanea Dress

Ka Mālie Collection | Ho'onanea Dress

Regular price $50.00 USD

Regular price Sale price $50.00 USD